There are some industries where leadership is still predominantly comprised of men. This doesn’t always mean it’s harder for women to advance, but you need to be proactive when you decide to seek new prospects. Of course, this is good advice even if you aren’t in a male-dominated field. If you’re ready to take charge of your life and start moving forward — whether you’re going for a promotion, making a career switch, or even starting your own business — use these tips to make that next step a reality.
Tip #1 - Market Yourself Wisely
- Create Your Personal Brand: When you start your own business, part of the planning stage is developing your brand. Having a brand is no longer limited to business owners, though. You want to create a personal brand so potential employers know who you are and what you can offer. According to Northeastern University, the key to building your personal brand is to define who you are as a professional. Ask yourself what your best skills are, which projects motivate you, and where you expect to go in the future.
- Tailor Your Online Reputation: Your personal brand is primarily created through your online presence. Start crafting that presence by being active in online communities in your field. Remember that your personal brand is impacted by your entire online presence too, not just the spaces where you engage professionally. Before applying for new jobs, it’s important to make sure your online reputation reflects a positive image because many employers use social media as a way to find out more about applicants. An easy way to develop a good online brand is to get the help of a reputation management company. Their job is to contract with writers who create a large quantity of online content for you, including blog posts, press releases, and articles, that demonstrate your volunteer work, awards, and other accomplishments.